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David Gibbard

OmniChannel and Digital Banking Evangelist
OmniChannel & Digital Banking
Member since
12 Aug 2014
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Suwanee
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Followed by John Sims, Martha Boyle and 5 others you follow
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David's opinions

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David Gibbard

Banks Failed Promise of Social Media Marketing

Everywhere you read and hear about the promise of social media, the next great marketing tool designed to lead companies to the Promised Land. Banks and credit unions create a Facebook account, a Twitter account, a LinkedIn account and a Pinterest account, hoping to deliver the next social media phenomenon that streaks across the social media stra...

28 January 2015 /retail

David Gibbard

Creating a Cool and Profitable Bank

In an American Banker article, Creating a Bank that's Both Cool and Fair, Chris Skinner poses a question, “What does ‘cool’ mean in banking?” The question I would ask is, “How do you create a ‘cool’ and ‘profitable’ bank?” Transaction fees, interchange fees and other non-interest income are often the difference between bank or credit union profi...

13 January 2015 /retail

David Gibbard

Why a Core Banking System Conversion is the Wrong Approach

Ah, remember the old days……, the days when you had to get to your bank or credit union branch before 2:00 PM in order to get a deposit recorded as a transaction for that day. Fast forward to today. As Tom Groenfeldt, contributor to Forbes so eloquently writes, “When 40-year old legacy banking systems meet the two-month old iPhone 6, the results ar...

06 January 2015 /retail

David writes about

  • retail banking

David's opinion archive

  • 2015 (3)
  • 2014 (10)

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